When Your Passion Feels Like a Chore: How Pinterest Helped Me Reignite My Side Hustle

I love my podcast, Mom’s Guide to Finding Herself.

It’s the creative work that helps me feel like me again... outside of diapers and dishes, routines and responsibilities.

But lately?
Even the thing I love has started to feel heavy.

Not because I care less.
Not because it doesn’t matter.
But because I have so little time.

My youngest is out of the nap stage, which means I’m “on” all day.
And while we’re past the newborn fog, parenting in this phase comes with a different kind of exhaustion.

I can’t just let them go play without checking every few minutes to make sure no one's painting the wall or dumping yogurt on the rug. (Literally while I stepped away to write some of this, my youngest dumped the remnants of my iced coffee on his head...)

There’s no downtime. No breaks to regroup.
Every moment is spoken for.

And trying to market my podcast on top of all that?
It started to feel impossible.

Not because I don’t want to share. I do.
I still care deeply about my message, my podcast, and the women I want to reach.

But the traditional content grind... showing up daily, keeping up with trends, always feeling behind... just doesn’t fit my life right now.

I found myself spending more time thinking about content than actually creating it.
Worrying about what to post, when to post, if it would even get seen.
And feeling guilty when I didn’t “keep up.”

I had to let go of the belief that if I wasn’t everywhere, I wasn’t doing enough.
That visibility had to mean exhaustion.
That momentum had to mean burnout.

What I needed was a way to share my voice consistently, without sacrificing the limited time and energy I have as a full-time mom.

That’s what led me to Pinterest.
I started paying attention to how it works.
How content on Pinterest isn’t fleeting, it sticks around.
How it’s more search engine than social media.
How you can create once and let it keep working for months.

And that’s when I found Pin Potential.

I wanted a way to keep growing my podcast and brand without having to be glued to my phone or churn out daily content.

Pinterest lets me do that.

And this course makes it doable, strategic, even fun.

• I can watch the trainings in short windows of time... like after bedtime, or while folding laundry.

• I get live coaching so I don’t waste time guessing.

• The AI tools write pin titles, descriptions, bios... all the stuff that used to take me forever.

• The batching workflows help me create once and let it work for me for weeks, even months.

I’m not burned out anymore.
I’m excited again.

Because marketing doesn’t have to be a loud, performative, daily hustle.
Not when there’s a smarter, quieter way.

If your passion project is starting to feel like just another chore…
If parenting has stretched you so thin you can’t even remember what “free time” feels like…
This might be the shift you need too.

Check out Pin Potential here →

Affiliate link because I'm a true believer in this program and what it can do for your mental load.